Hello my friend,

My name is Ben, aka Life Through Optics, and I have made it my mission to help people just like you to take their love for photography and content creation and turn it into a thriving Photography Creator business.

In less than two years, I developed a powerful method that I used it to build my personal brand to over 900k+ across all platforms and make a total of $163,561.36 in 2023 as a Photography Creator.

After finishing university and finding myself desperately stuck in a 9-5 corporate job for six years that I hated, I decided to take all of my skills/experience and turn it towards finding a way out using my passion for photography and content creation.

And that's when my life changed for the better.

After capturing over 150,000 images, completing over 250+ photoshoots, posting over 1,400 times on social media, launching 10+ product & service offerings, and having a corporate career as a Senior Project Manager and Lecturer, I have poured all the knowledge that I acquired throughout my journey into this cohort to empower the next wave of Photography Creators.

It's the same method used by the fastest growing Photography Creators…

The tools, systems and strategies that I shared with them enabled them to build and monetise their photography/creator businesses with a powerful personal brand at it's core, allowing them see sustainable and consistent growth.

Joe Granitto

"If you're on the fence about it, do it. This is by far the best investment you could make in yourself if you're looking to grow your photography creator business..."

@joe.granitto

Dai Fischer

"Ben is an incredibly inspirational person to me, and I learned a lot from him in this workshop. It helped me get more clarity and also gave me a lot of motivation."

@mypicturesbox

Rodrigo Manriquez

"It was by far the best investment I could have made in my life. It helped me live the life I want to live doing what I love most, photography."

@mentorconcamera

I want to help you achieve the same.

To build a business out of doing what you love so that you get to wake up each day, be in control of your own time and do what you love to do.

I know exactly what it's like...

To feel stuck and to have come to the realisation that the life that we have built for ourselves just doesn't feel right...

Just over 3 years ago I was in a very strange place in my life.

I was in a six-figure per year job that on paper was more than I could ever ask for.

My LinkedIn Profile →

But deep down I felt unbelievably trapped and I started to feel like the life that I had built was meant for someone else...

I didn't know why I felt this way, but it was enough of a push for me to start trying to understand myself a little more.

I discovered that somewhere along the way my idea of success changed...

I no longer wanted to climb the corporate ladder and I hated the person that I was becoming as a result.

Instead, I wanted to turn a passion into my job and be in full control of my own time.

I wasn’t sure what I was truly passionate about though.

So I started searching, and that’s when I discovered photography.

I had never felt this strongly about something before and all of a sudden I made the decision that it was going to be a massive part of my life.

In December 2021, I bought my first camera and set about learning all I could.

Then in February 2022 I started taking photos every weekend and posting content everyday on social media to document my journey.

And I stuck at that for 1 year before I started to really see any sort of progress.

Fast forward to November 2022, I was really enjoying my journey but I wanted to get serious about the business side of photography and social media as a way to replace my 9-5 income and achieve my idea of success.

So again, like I did in the early days of my photography journey, I went into knowledge acquisition mode.

I learned so much about the business side of photography, social media strategy, building service and products offers, marketing myself as a photographer, etc.

I combined it with all the experience I gained in my 9-5 job, and it was time to send it!

Throughout 2023 I relentlessly pursued my goals and the plan that I had put in place. Late nights, early mornings, mental battles, all while working my 9-5... but in the end it was all worth it!

I managed to quit my 9-5 job:

I went from 3k followers to 530k followers on Instagram in one year.

And made $163,561.36 as a result of my photography creator business while working my 9-5 job.

It was the hardest I have ever worked in my life, but to now be living life on my own terms and doing what I love everyday, it was worth every second :)

Now I have made it my mission to help as many people as I can to do what I did.

That's why I created this step-by-step live cohort.

My goals & objectives with this:

This is what is possible with my method

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Dai Fischer

@mypicturesbox

20k followers to 120K+ followers!

Dai joined the Escape Roadmap with an audience of 20k+ followers on Instagram and he was struggling to work out how to monetise his business.

In the last few months though, with the content strategies that he learned from the workshop, he’s been able to grow his audience to over 120K+ which is absolutely massive progress in such a short time!

He was able to post daily using the strategies for consistent content production and come up with unlimited ideas using the idea generation techniques.

He’s also about to launch his first ever digital product and we expect that he’ll bring in $2k+ in his first month (and that’s a conservative estimate).

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Jay Kaye

@downshift_collective

140 followers to 27K+ followers!

Jay joined with 140 followers, his progress and growth was stagnating, and was initially a little unconvinced that what I would teach him would actual work.

After the workshop though it only took him one month 10x his audience and get to 1,000 followers.

And then 3 months later after implementing the content strategies and consistent content techniques he made some massive follow gains and jumped up to over 27k followers.

He also successfully launched his first digital product making his first sales, along with being featured by Sigma Australia, and building his freelance income streams!

It's been less than six months since the workshop and he has made massive progress with even more to come over the following months and years.

Column 1

Andrin Buergler

@andrinbuergler

139 followers to 16K+ followers!

Andrin decided to jump into Cohort 1 with 139 followers and was yet to monetise his business after discovering his passion for photography and content creation.

He was still very early in his photography journey and was struggling to find direction after completing high school.

After I shared all of the tools, systems and strategies with him during the Cohort he went straight to work implementing everything that he learned.

Now less than 6 months on he has built an audience on 16K+ followers, launched his first digital product offer making his first sales, developed and grown his freelance offers and has a roadmap to scale his business even further!

Introducing...

Escape Roadmap Live Cohort

I went to university. It sucked.

I worked a 9-5 corporate job for 6 years. It sucked.

So now I have built my own educational platform to help people avoid my mistakes, escape the job that they're stuck in and build a life doing what they love.

That's why I called it Escape Roadmap.

Over the last year, after three cohorts and 140+ students later, I have refined this program into the single best live curriculum available to people wanting to turn their love for photography and content creation into a business.

It is everything that I desperately needed when I first started out that could have taken me from being stuck in my 9-5 job to going full-time as a Photography Creator in a fraction of the time.

I truly believe that anyone is capable of doing what I have done if they're armed with the knowledge and systems that I wish I had when I was beginning my journey.

I decided to create this program because there was no one in the Photography Creator space that was willing to share this sort of knowledge with me.

How they made money and built a business using their passion was always a mystery to me and seemed to be shrouded in secrecy, but I made a promise that when I figured it out I'd share it with whoever willing to put in the work and truly commit.

This is what you'll learn

Who this is for

Is Escape Roadmap right for you?

This is for you if:

✅ You work a conventional day job that you hate and feel stuck, but you’re serious about change

✅ You're studying or have just graduated university getting a degree that you didn't even really want in the first place. You feel like there has to be something more than a conventional career path

✅ You’ve done at least some paid work (big or small) with your camera OR are eager to build a real business out of your photography/content

✅ You want to build a Photography Creator business around personal brand, digital products, and workshops (not just another freelance business)

✅ You're ready to commit yourself for the next 6-12 months, take enormous action and implement everything you learn

✅ You value community, accountability, and clear next steps

This is not for you if:

❌ You want a quick fix, a hack or a shortcut without putting in any work

❌ You just want to buy another course to feel like you're doing something to tackle your problems, but you aren't willing to take any action

❌ You want me to teach you 1:1 and do all the work for you

This cohort is for people who are tired of working a job they hate and have a burning desire to turn photography and content creation into their full-time business.

This is a program for people that love photography and content creation, but feel stuck doing something they hate (just like I did...)

If you're ready to go all-in on your passion and build a life where you get to wake up and do what you love everyday, keep reading...

What's included in Escape Roadmap

8 Live Sessions & Q&As With Me!

Join me live for 3 weeks as I take you through all of the program curriculum step-by-step teaching you everything you need to know about taking your passion for photography and content creation and turning it into a business.

With a step-by-step easy to follow system.

Each lesson includes Q&As where I will respond to every single question and provide you with the personalised guidance that you need to solve your specific problems.

All live lessons and Q&As are fully recorded so that you can tune in whenever you would like.

Lesson slides are also included along with video chapters so you can easily following along if you miss out on attending live.

Program Overview & Curriculum

Cohort Four: Opening November 2025

Live Lesson #1

Your Escape Roadmap

Define your escape plan, goals, financial position and key factors for success. Know exactly where you are and see exactly where you're going.

Live Lesson #2

Personal Brand Building

Develop your consistent content muscle, alongside learning strategies and tools to build your personal brand.

Live Lesson #3

Monetise Your Business

Learn how to effectively monetise your business and social media through freelance service and offer creation.

Live Lesson #4

Creator System Builder

Learn how to build systems around everything that you do to make creator life easier. Content production, planning, productivity and more.

Live Lesson #5

The Offer Builder

Learn how put together an offer, build a landing page, set up automations and prepare a launch for your digital product offers and workshops.

Live Lesson #6

Scaling Your Offers

Learn to market your offers seamlessly and to build a sales funnel that runs on autopilot.

Program Schedule

Week 1

Week 2

Week 3

You have lifetime access to all live recordings, so don't worry if you miss the sessions!

Recordings are uploaded immediately after the session.

A whole ecosystem to support your journey

I want you to win, so I have designed a whole ecosystem to make sure that you can continue to receive the support you need, even after the live sessions are complete.

Escape Roadmap Student Workbook

The Escape Roadmap Workbook is designed to make sure that you aren’t just consuming information but actually taking action and moving toward your goals. You will get a series of templates and tasks to complete in between and after our live sessions to guarantee that you make progress. If you focus on completing these tasks and execute on everything, it's impossible for you to not get results.

Escape Roadmap Private Community

Get access to the Escape Roadmap community full of other Photography Creators who are on the same journey as you. Ask questions, make friends, form business partnerships and network. You shouldn’t walk alone on this path. And that’s why the community will be there for ongoing support and for you to get inspired and motivated when you need it.

Ongoing Monthly Masterclasses

Join me and your fellow students in live monthly masterclasses where I dive in-depth on topic voted on by the community. These sessions will supercharge your learning into the future and allow you to keep stacking skills and knowledge well beyond the cohorts. They are also a place to ask questions and get instant answers directly from me. And they are recorded so you can watch any time!

What You'll Get Back

When you commit to the process, the return goes far beyond money.

• Cover your investment quickly - Running single mini-workshop, selling a handful of digital product sales, or doing a couple of client shoots can more than pay back what you put in.
• Multiply your results - With consistent implementation, it's typical to see a 5–10x return within 6–12 months.
• Build repeatable systems - Instead of chasing one-off wins, you’ll leave with frameworks that keep working for you long after the cohort ends.
• Take back your time and control - Every system you put in place moves you closer to leaving behind the job, degree, or path that isn’t right for you. Every action you take moves you closer to full-time creative freedom.

Secure your place in Cohort 4 launching in November 2025.

⏳ Why Act Now

When the doors open, everyone on the waitlist will get:

✅ 48-hour early access to secure your seat

✅ A heavily discounted launch price (only available to waitlisters)

✅ Free instant access to Freelance Launchpad Lite (two pre-recorded modules + toolkit, $199 value) if you enrol during the 48-hour early access window

⚠️ Bonus and price expire when your 48 hours end, and public spots will be extremely limited.

Join 140+ Photography Creators building thriving businesses out of what they love to do.

It’s the only way to access the exclusive launch price, access the bonus, and secure your spot before the public.

Any questions?

If you have questions, feel free to reach out to me at ben@lifethroughoptics.co. I'm here to help!

Secure your place today

Escape Roadmap Live Cohort

If you have any other questions, email me at ben@lifethroughoptics.co. I'm happy to help.

Still here?

I'm not sure what to say...

I thought I would be able to convince you by now!

So this is my last effort.

I want you to take a deep breath and imagine yourself 10 years from now.

What does your life look like?

What are you doing for work and how do you feel while you're going about that work?

Have you become the person that right now you fear becoming?

Trapped in a job that you hate with no options but to push through the next 20-30 years until retirement.

You let go of that silly idea that you had about travelling the world taking photos and creating content for thousands or even millions of people to enjoy.

That all seems like a distant memory now... but after a long and terrible day at work, the though of "what if?" pops into your head, and then this feeling of regret starts to creep in.

Regret that you never even tried in the first place.

Ok, come back to the present day. That was getting a little too intense.

If any of that has left you with an upset stomach, it's ok because that's exactly how I used to feel when I imagined my life stretching out in front of me when I was working my 9-5 job.

Because of that feeling I knew that I had to try and make my dream work.

So that on my deathbed when I'm an old man I never have to wonder "what if?".

So if you're ready to try and make this work, we can work together so you can find out what is on the other side of life outside of all the expectation, outside of the conventional path and in a place where you get to wake up each day in full control of your life.

The choice is in your hands.

If you’re on the waitlist, you’ll unlock 48-hour early access, the lowest price that will ever be available for Escape Roadmap and Freelance Launchpad Lite instant access when you enrol.

Spots are limited. Once public enrolment opens, they’ll move fast.

"It was by far the best investment I could have made in my life. It helped me live the life I want to live doing what I love most, photography."

Rodrigo, Cohort 1

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